Job Title

Marketing Manager

Job Description Summary

Title: Manager, Marketing
Location: Londonderry Mall
Reporting To: Property Manager, Londonderry Mall
Director, Retail Marketing, Cushman & Wakefield

Job Description

High-Level Accountabilities:

• Development and implementation of annual marketing plan and budget for the shopping centre ; with the ultimate goal of increasing customer traffic and driving sales growth.

Marketing areas of responsibilities include:

• Marketing of Londonderry Mall including : Advertising, PR, Special Events
• Media Strategy & Placement Execution
• Market Research
• Manage Guest Services

Other responsibilities include, but not limited to:

• Creation of special events, promotions and marketing programs to enhance the profile of the shopping centre that meet the needs of centre’s retailers and the community;

• Responsible for all aspects of the advertising & media programs including developing a media plan and rationale;
• Direct the creative development and execution of the centre’s branding programs to promote Londonderry as the preferred shopping destination in Edmonton;
• Liaise with existing and new-to-market retailers to support their business promotions;
• Development & implementation of all promotional activities, merchandising events and special events;
• Development of strong local marketing initiatives for the centre to address the specific and unique needs of the community, including sponsorships and partnerships;
• Responsible for the development and direction of the Guest Services Supervisor and personnel;
• Oversee the implementation, operation and promotion of the centre’s gift card program;
• Support the management and leasing teams in developing materials and tactics to promote Londonderry Mall and Edmonton to future retailers;
• Oversee promotion fund billings, approve invoices, and ensure spending is adhering to budgeted amounts
• Prepare monthly marketing reports and budget targets;
• Work closely with Specialty Leasing to develop strategic partnerships and sponsorships;
• Other duties as assigned.

Skills & Experience Required

The successful candidate will possess:

• A post-secondary education with a minimum 5 years of marketing experience. Retail or shopping centre related experience is preferred;
• Advertising experience (digital marketing, social media, PR, traditional media);
• Proven working knowledge of social media platforms, internet/web, mobile & associated marketing techniques;
• Experience and a good understanding of special events, community relations, media relations;
• Self-motivated, innovative and able to deal within a fast-paced environment;
• Ability to analyse demographics and related research information;
• Excellent communication, presentation and organizational skills;
• Knowledge of visual merchandising, sales, and retail operations is an asset;
• As an integral part of the property management team, interface with all members of the property team and contribute to collective goals, objectives and events;
• Ability to work after hours and on weekends for special events intermittently as necessary;

Computer literate – Excel, Word, Adobe Creative Suite, Canva or other graphics programs

Cushman & Wakefield is committed to equity in employment and our goal is to have a diverse, inclusive, and barrier-free workplace. If you are a person with a disability and need the job posting in an alternative format or any other accessible accommodations during the hiring process, please email your request to canadarecruitment@cushwake.com. Please refer to the job title and job location when you contact us.Cushman & Wakefield s’engage à respecter l’équité en matière d’emploi. Notre objectif est d’offrir un milieu de travail diversifié, inclusif et exempt d’obstacles. Si vous êtes une personne handicapée et que vous avez besoin de recevoir l’offre d’emploi dans un autre format ou d’accéder à toute autre mesure d’adaptation au cours du processus d’embauche, veuillez soumettre votre demande par courriel à canadarecruitment@cushwake.com. Veuillez mentionner le titre de poste et le lieu de travail au moment de communiquer avec nous.