Description

Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.

Reporting to the Creative Lead - Cargo, the Copywriter - Cargo will be responsible for copywriting and developing ideas for external and internal marketing projects.

This role will support in developing and managing the voice of Air Canada Cargo, working collaboratively with the Manager, Communications & Product Marketing, Creative Lead and marketing team to execute against marketing activities, interpreting briefs, finding solutions, providing creative input and delivering projects to completion.

The ideal candidate excels in a collaborative environment, is comfortable with technical, operational, and creative subject matter and communication, and is a self-starter. They are highly proficient at copywriting and creative development, proofreading and can manage multiple projects at a time from concept through completion. They are excited by creative and storytelling and want to grow the Air Canada Cargo brand's innovative nature through a compelling brand voice and engaging creative content in B2B environments.

Responsibilities:

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  Effectively translate business objectives into creative outputs, delivering copywriting solutions that reinforce Air Canada Cargo's brand voice that complements the visual elements to achieve desired brief objectives
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  Review and edit copy to ensure proper use of tone of voice guidelines; ensure communications adhere to established guidelines, at HQ as well as on local levels
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  Develop marketing collateral for various mediums, including integrated marketing campaigns, print, digital, video, trade shows/events, website landing pages, social, and various sales and/or marketing communications materials
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  Support the development of the global brand guidelines, providing key assets and setting the guardrails for local adaptation, including defining the fix and flex elements of the system
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  Support in the development of creative team processes and identify tools required to excel at creative management and project execution
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  Work in close collaboration with the tradeshow team to support Air Canada Cargo events and key marquee events
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  Support project management from a creative team perspective, to prioritize marketing requests accordingly
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  Continuously fill the funnel of new ideas - understand and make recommendations on how to turn marketing briefs into compelling brand-building marketing executions
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  Inspire creativity across all touchpoints, understanding that our customers are at the heart of our business
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  Monitor overarching global trends, consumer needs, emerging categories and benefits

Qualifications

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  University education in Communications, Marketing, Writing or equivalent experience
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  3+ years of relevant creative experience
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  Self-starter who shows initiative and innovation from concept to completion
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  Experience in through-the-line marketing channels, including print, digital, video, trade shows/events, and social media channels
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  Excellent writing/editing skills and ability to guide and develop creative content
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  Strong attention to detail and accuracy
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  Strong Interpersonal and oral communication skills
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  Strong time management skills with the ability to handle multiple, simultaneous priorities in a fast-paced, quickly moving environment
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  Ingenuity, creativity, and initiative
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  Proficiency with Microsoft Office programs Word, PowerPoint and Excel
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  Though this is a copywriting role, experience and proficiency with design software and the ability to assist with design projects should it be needed, is considered a plus
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  Agency experience is considered a plus
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  Bilingual English and French is preferred
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  This position can be located in Montreal (Dorval) or Toronto

Conditions of Employment:

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  Candidates must be eligible to work in the country of interest, at the time any offer of employment is made and seeking any required work permits/visas or other authorizations which may be required is the sole responsibility of the candidates applying for this position.

Linguistic Requirements

Based on equal qualifications, preference will be given to bilingual candidates.

Diversity and Inclusion

Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees' unique contributions to our company's success.

As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.

Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.