In addition to base salary, Walmart total compensation may also include bonus incentives, stock options, and more.
Position Summary...
The Category Marketing Manager builds strategic annual and agile plans in line with enterprise priorities. They lead and manage end to end Omni channel marketing plans with key stakeholders to execute/influence achieving business goals through long lead planning. They are responsible for category seasonal strategies and integrating plans across their categories.
What you'll do...
1. Lead planning of seasonal digest campaigns (annually defined) for Marketing, translating business objectives into customer strategy, and customer focused, brand right marketing plans.
2. Partner with CMMs and cross functional stakeholders to understand business strategy and goals for the top strategic marketing priorities, and translate into customer-facing strategic direction.
3. Lead strategic marketing planning, integrating cross functional inputs, to deliver annual Omni channel customer marketing plan. Managing of digest budgets, business alignment and approvals.
4. Lead end-to-end seasonal digest campaigns from strategic planning and vendor sales through to execution, including all digital amplification tactics. Brief internal teams (communications) and external (agencies) partners to understand & activate the Omni channel communications plan.
5. Lead execution of all digest proofing stage review sessions working closely with all marketing stakeholders to ensure deliverables achieve the strategy, while working within budget and timing constraints . Collaborate with enterprise cross functional stakeholders where necessary.
6. Partner with Insights team to analyze and understand performance to influence and improve future planning.
Qualifications
- Minimum Years of Experience Required 3 - 5 years
- Minimum Education Required Bachelor's Degree
- Project Management Experience preferred
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Age - 16 or older
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Walmart will accommodate the disability-related needs of applicants and associates as required by law.
Primary Location...
1940 ARGENTIA RD, MISSISSAUGA, ON L5N 1P9, Canada
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